Just get started" definitely applies to email marketing as well. Even if
it's just for your own blog, start building a list, creating great
content, and pushing it out regularly.
That said, building an expertise in email marketing really depends on the industry. There's a huge difference between Ecommerce (where effective email marketing must consist of a combination of newsletters and triggered emails like abandoned carts, win-backs, cross-sell email, etc) vs a software business (where email marketing has much more to do with classic B2B lead nurturing).
To start to build that industry specific knowledge, I'd recommend finding companies you admire and start to pay attention to their email marketing. Supplement that with finding the email sending platforms that do best in each industry to learn what smart marketers are doing.
That said, building an expertise in email marketing really depends on the industry. There's a huge difference between Ecommerce (where effective email marketing must consist of a combination of newsletters and triggered emails like abandoned carts, win-backs, cross-sell email, etc) vs a software business (where email marketing has much more to do with classic B2B lead nurturing).
To start to build that industry specific knowledge, I'd recommend finding companies you admire and start to pay attention to their email marketing. Supplement that with finding the email sending platforms that do best in each industry to learn what smart marketers are doing.
1. Select email marketing service
2. Get people to subscribe
3. Make connections, build reletionship
4. Introduce promotional messages
5.Start Building Your Mailing List
2. Get people to subscribe
3. Make connections, build reletionship
4. Introduce promotional messages
5.Start Building Your Mailing List
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