7 most important techniques used by social media marketing service providers

• Research – Social media marketing service providers gather important information about your products and services from you. They also do more research themselves in order to gather more information that helps them in placing your products and services above others in the market.
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• Pages – They create pages in social media networking sites. These pages contain important and latest information regarding your products and services.
• Blogs – Blogs are created in order to trigger enthusiasm in readers. Blogs attract many customers towards your products and services.
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• Links to your website – Your company-website’s links are given along with the blogs and in other parts of social media pages. These links take visitors to your company’s website.
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• Images & videos – Images and videos are included in the pages. Images & videos have more visual impact and drag more potential customers.
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• Infographics – Infographics means Information Graphics. They deliver information through graphics. Infographics are the most important tools used by social media experts for communicating information effectively.
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• SEO optimization – Contents given in the pages are SEO optimized. Keywords which are used frequently for searching information are included in the contents.

The best 9 Legit Ways to Get More Twitter Followers

#1. Leverage Your Blog
Already own a blog or website? Let others know that you’re on Twitter. Add a Twitter follow button to every one of your blog posts.
The Follow button allows users to follow your account directly from your blog where the button is installed. When users click this button, they can follow you on Twitter.

*2 Show Your Profile Everywhere
Got Facebook, Linkedin, Youtube? Put links to your twitter profile.
Don’t forget your email signature and your online community signature, too. Are you doing guest posts? Include it in your bio link.

*3 Tweet Often
Tweet often and you’ll see that people will find you and follow you. On days I tweet more, I tend to get more followers.

*4 Use Hashtags
Start using hashtags in your tweets.

*5 Tweet Quality Content
Provide your followers and potential followers with quality content. It’s the same as posting on Facebook: you tend to get more shares and likes when you post quality content.

*6 Tweet Pictures
Pictures are heavily retweeted. Pictures with a quote are extremely heavily retweeted.

*7 Pay Attention To The Top Guns
Follow top twitter users in your niche. Pay attention to the type of content they tweet. Do what they do.

*8 Timing Your Tweets
Buffer, a soial media management tool, analyzed over 4.8 million tweets across 10,000 profiles. Here is what they found:
- Early morning tweets receive the most clicks
- Evenings tweets receive the most retweets.
Use tools like Buffer and Tweroid to time your tweets.

*9 Don’t Buy Fake Twitter Followers
Use legit follower-getting tools instead. Tools like Narrow.io help you grow your following. Using keywords, hashtags and locations, tools like Narrow identify your target audience and attract relevant users to your profile
Which of these work best for you?
Let's share your opinion and thought below.

5 tricks to boost your Facebook engagement

You toil for hours over the content of your posts. You work on your angles to take the ultimate picture to complement your post. You trial each filter to get the best light for your graphics.
All for what?
Engagement.
Engagement is the be all and end all for Facebook. We can post and post away as much as we like, but if we elicit no engagement from our fans, then something needs to change.
Engagement in the world of facebook equates to likes, shares, comments and clicks. Likes, shares, comments and clicks means your readers have benefited from your content. It inspired them, educated them, made them laugh or made them what to share with others. If you have one goal in mind for your social media – it is to elicit engagement from your fans.
Here’s some key tips to help your chances of boosting your engagement:
Mix up your content
Trial with all sorts of content on your page – videos, photos, article links, text only, questions and surveys – give it all a go. Facebook has great insights at your disposal that allow you to track the effectiveness of your posts. Be sure to visit your insights often and see what is working best for you.
Get snappy
Working with your own unique images is always going to have more traction than simply sharing others’. Get snappy and build an image bank of your own that represents your brand. Don’t be afraid to be unique and individual. See what other successful pages are doing, take what they do well on board and find your own style.
Include a good call to action in your post
If you are trying to lead your followers to your website, make sure your call to action is clear. A simple cut and paste of a link is not near enough. Include an incentive for them to click – to believe that a benefit is to be found by following through to your site.
Be relevant
If you are up-to-date with the news and events happening in your industry, be one of the first to share them with your fans. These posts are very likely to be shared as they are timely and relevant.
Embrace video
Video is great way to encourage engagement from your followers. Socialbakers found that videos embedded straight to facebook got 40% higher engagement than those uploaded to YouTube. This may be attributed to the fact that videos can be played straight from your news feed as opposed to being redirected away from facebook – we like to stay where we are.
Engagement is all about trial and error, so whilst you are trying to boost your stats – give everything a go. Keep checking those vital insights and see what works best for you.

Which social media is more effective to generate traffic

What are you looking to do? Just choosing a social network isn't enough. Like most of the people here, I agree that Facebook and Twitter are the two most popular networks, but what do you do on those networks?
Choose Facebook, for instance. Do you start a fan page, a business page, or a regular user page? What content do you upload? Do you upload content on your business which links to your website? Do you upload content on your field without links to your website? Do you quote other experts in your field? Do you post viral content that has nothing to do with your field or your website at all? Each of the above can get you traffic, or can leave you stagnant.
Do you run an advertising campaign on Facebook? Do you boost your posts? What kind of budget do you have? What is a successful conversion for your website? How much are you willing to pay per click, per conversion?
Asking "Which social media is more effective to generate traffic..and how to make post to attract traffic on website" is an extremely inefficient question, as the answers are myriad.
Figuring out how to make posts to attract traffic to your website is something people with years of experience have trouble with, because there is no set formula. Each business is different, each website is different, each audience is different, each budget is different. Best advice I, or anyone here can give you, is to do one of two things:
a) Take a lot of time, put in a lot of effort and try it on your own. Take into account that you will fail almost every single time until you find the formula that works for you.
b) Find someone who does this professionally (not a problem at all), tell them what you want, and let them do the work for you. Take into account that this will cost you MUCH more than doing it on your own would.
Let us know which you pick and how it works out for you

Using Pinterest to make money

Pinterest started in 2010 as a place for collecting, and has evolved into a visual bookmarking tool that helps tens of millions of people around the world discover and save creative ideas, places to travel, products to buy, recipes to make and more. However, with Pinterest having just turned five years old, more and more businesses are starting to realize that this is a serious platform for marketing products.
A recent study found that women make up approximately 80% of active pinners and that 72% of total pins happen on mobile devices. According to Pinterest “A pin has a higher conversion to a purchase than an endorsement to other social networks in the Face & Body Care, Fashion & Style, Fitness & Health and Home & Garden categories” with Face & Body Care being Pinterest’s top converting category, according to recent studies.
Through important guidelines which protect the integrity of the platform as a promoter of quality and creativity, Pinterest now allows promoted pins to be used by advertisers. Pinterest is also working to make its platform more appealing to men and to shed its reputation as a female-specific service.
Here are 20 facts which show why Pinterest is such an important advertising and marketing platform.
⦁ 70% of pins come from business websites which means plenty of advertising potential for products, especially later if direct purchasing is introduced as rumored.
⦁ 50 billion Pins collected by people onto more than 1 billion boards is an amazing statistic when combined with the other behavioural statistics listed below. When used for promoted pins this provides a much more efficient method of marketing than other social media platforms.
⦁ 80% of Pinterest traffic comes from mobile users which is significant when considering how many products are bought on the strength of recommendations, especially during shopping.
⦁ Each year, Pinterest serves more than 1.5 trillion recommendations which are displayed on people’s Pinterest ‘homepage’ according to their interests, which is particularly significant considering that those particular products have been requested by the Pinners, making them the perfect target audience.
⦁ Over 1.7 billion cooking recipe Pins are pinned each year which is a huge number and presents excellent opportunities for selling products which are related to cooking or kitchen accessories etc.
⦁ Every day nearly 2 million people Pin product rich Pins, which means that stylish and quality photographs of products are stored on people’s boards for future reference and as verified by recent surveys, are used by people later during shopping activities.
⦁ More than 14 million articles are Pinned each day, which provides massive scope for PR and reviews, as long as articles are interesting and informative and are within the guidelines set by Pinterest.
⦁ According to recent surveys, the average order value of sales coming from Pinterest is $50, which is considerably higher than any other social media platform. It's the number two source of all social media traffic to Shopify stores. Two million people pin product pins every day, which is twenty times more than there are daily shoppers at the Mall of America. 93% of Pinterest users use the platform to plan purchases by reviewing and comparing products.
⦁ Pinterest is more “search” than “social” which means the Pinner experience is more geared towards personal content discovery than outward social expression. In this way, Pinterest is more like Google than Facebook.
⦁ Pinterest is perceived as the go-to source - If your business has something to do with one of the categories listed below, then you should be using this platform. More than search, social media, magazines or word of mouth, Pinterest is perceived as the go-to source in the following categories:
Design
⦁ DIY & Crafts,
⦁ Food & Drink,
⦁ Gardening,
⦁ Gifts,
Hair & Beauty
⦁ Home Décor,
⦁ Photography,
⦁ Tattoos,
⦁ Weddings,
⦁ Women’s Fashion
⦁ Pinners are buyers - 67% of Active Pinners and 86% of Daily Pinners have accessed Pinterest while shopping to buy something they’ve pinned.
⦁ 73% of Active Pinners indicate they have bought something because they saw it on Pinterest which highlights the point made earlier that Pinterest is more like Google than Facebook. It’s used as a reference point or a method of ‘window shopping’.
⦁ Almost 3 out of every 4 active pinners buy something because they saw it on Pinterest. On other social media sites like Facebook and Twitter, people are participating in conversations. There’s a lot more dialogue happening. Pinterest is a place where users have intent to buy.
⦁ Promoted Pins inspire purchases. According to recent surveys, “About half of the Active Pinners who have noticed Promoted Pins on Pinterest have clicked on them to get more information. More than 40% have made a purchase, suggesting Promoted Pins inspire future action.” Pinterest provides users a way to store these “wish list” items in a way they can easily reference later on. This is why 1 out of every two Active Pinners click on ads.
⦁ More men are making their way onto Pinterest - Compared to a year ago, there are 75% more male Pinners nowadays. Currently about 82% of pinners are women and it’s already an incredible marketing tool. Furthermore, about 20% of active male pinners joined specifically to get information on a brand they love.
⦁ Pinners follow brands - Pinners follow brands and products more than celebrities and stylists. This really puts the odds in a Business owner’s favor. 83% of Active Pinners would rather follow a favorite brand than a favorite celebrity.
⦁ More than 75% of Pinterest usage takes place on a mobile device. Pinners are using the app on their smartphone or tablet. These days websites really need to be mobile friendly, otherwise it means that 3 out of every 4 pinners is directed to a site that’s not user friendly.
⦁ Pinterest’s recent valuation at $11 billion and growing international user base further solidify it as a valuable place for brands to connect with consumers at critical moments throughout the buying process.
⦁ Pinterest is available in over 30 languages, and has 5 global offices in Tokyo, London, Paris, Berlin and São Paulo. It has a total of 11 offices. Last year, international users grew more than 135%.
⦁ The Pinterest platform allows you to associate up to 150 keywords per promoted pin, but most users recommend adding at least 30 keywords, and it goes without saying that they need to be relevant to both your pin itself and the page where users will land if they click.
DOs and DON’Ts of Pinterest advertising
According to the Pinterest rules and guidelines, the principle of Pinterest is based very much on quality. They have high standards for ads and these principles should guide your content and behavior as you advertise on Pinterest.
• “Be authentic. Promote content that expresses who you really are and what you actually offer.
• Promote Pins that make you proud. Your ads should be some of the best stuff people see on Pinterest.
• Don't promote spam or other bad stuff. People should be safe from that on Pinterest.
• Obey applicable laws and regulations. Keep it legal”.
Advertising on Pinterest can be very successful though, given some proper planning and knowledge and by developing a sound strategy and keeping to it.

Top 5 Tips for Instagram Success

Instagram is growing. You want to be seen – be on Instagram. You want to be noticed – be on Instagram. But you need to do it right. Just having a presence is a start – but will get you nowhere unless you are leveraging your content and getting the basics right.
We’ve nailed down our top 5 Instagram tips to get your profile on its way to Instagram success.
1.Create a strategy
You are much more targeted and have a better chance of uploading organised and meaningful content if you have a plan. Setting a content strategy is a great way to put your ideas down on paper – which in turn can lead to the generation of bigger and brighter ideas as a bonus addition.
2.Engage at a personal level
Your customers want personal engagement – not to be sold to. We can visit your website if we want to see images about your products and services. We want more. We want to know what makes your business tick, what happens behind the scenes, the good – the bad – and the ugly. Speak to us – don’t sell to us.
3.Take a great photo!
Instagram is all about visual impact so it is absolutely necessary to get savvy with your camera. Whether you have a professional camera with all the bells and whistle, or simply your iphone – there are enough apps out there to help you create the perfect image for your brand.
4.Be consistent
Keeping a consistent look and feel across your profile will work wonders to conveying a consistent brand message. From using the same style of filter – to post content to your hashtags – keeping a consistent message whilst being visually appealing is the key.
5.Be creative
Mix up your posts between images and video – as well as mixing up the style of posts and hashtags. Think along the lines of pics of your staff, management, images on location if you have a physical space, your products ‘in situ’ (on location) or your customers using your products. Use diversified and creative content to keep your followers wanting more. Research trending hashtags and create your own hashtags relevant to your business.
As with all marketing techniques, it’s trial and error. Try some different strategies and see what works best for you. Plan, trial and amend and keep up-to-date with relevant trends and hashtags to keep your followers engaged.

Top 6 social media trends for 2016

For social marketers, things have been pretty exciting in recent years with the release of new platforms, software and consumer preferences which have in turn brought about a host of changes and opportunities. As a result, social media has evolved and will continue to do so.

It’s impossible to predict how the social media landscape will change over the course of a year, but here are the three most significant social media trends that marketers should keep an eye on in 2016:

1. True ‘Real-Time Engagement’
Social media thrives on real-time engagement, but each year the window for response becomes smaller and smaller. According to Search Engine Watch, 70% of Twitter users expect a response from brands they reach out to, and 53% want a response in less than an hour. That number jumps to 72% when they’re issuing a complaint.

In 2014, consumers complained about brands 879 million times on social media. What’s worse is that in 2015, brands still weren’t responding as 7 in 8 messages to them went unanswered within 72 hours.

One of the key strategies marketers need to implement in 2016 is faster response times. Thanks to advances made in social listening and automation tools, if you’re not quick to respond one of your competitors might be. Social media is moving fast, and if your business has a presence on any of the platforms then you’re expected to keep up.

2. Live Streaming Video
Faster response times aren’t the only thing you’ll want to focus on. Consumers also want faster access to real-time, offline events. Live streaming video is considered to be the next big thing in social media marketing thanks to apps like Periscope and Meerkat, which took the Internet by storm in 2015.

Social media allows for communication between brands and customers, but live stream goes a step further, revealing a much more authentic side to your business. It’s unedited, unfiltered and shows that you’re not just reading off of a cue card. Both Periscope and Meerkat allow you to broadcast a live stream of the world around you.

Neither video service has completely taken over the live streaming space, so both should be considered when creating a social media strategy. One thing to keep in mind is both apps are expected to play a big role in the 2016 Presidential election, so if you’re affiliated in any way, you’ll want to pay close attention to each apps’ strengths and weaknesses.

3. Social Commerce
The more engaged your customers are, the better your sales. Over the last couple of years, we’ve seen social media play a crucial role in this area. In fact, in 2014, total US sales that could be tracked to social media reached $3.3 billion. More recently, research found social media influences more shoppers’ buying decisions than retail websites.

Compelling stats like the one above has led to the creation of more commerce-focused features for marketers and advertisers. For example, in 2015:
⦁ Facebook introduced 360 Ads for immersive experiences.
⦁ YouTube added 360 Ads for more impactful visuals.
⦁ Instagram rolled out its action-oriented Ad format.
⦁ Pinterest announced the limited rollout of its Buyable Pins.
⦁ Twitter continued testing its Buy button.

In 2016, explore more ways of how you can integrate these features into your social media and content strategies. For inspiration, keep an eye out this holiday season to see how businesses use them.

4. SEO
Thankfully, one thing is still clear, whatever new trends or applications are available: content is still king. Sure, the mediums and formats might be changing; in 2015 we saw a massive shift from text to media—but the competition for visibility has never been stronger. With more businesses building out their content strategies and the rising advertising costs, optimizing your organic content is more critical than ever.
Whilst social media doesn’t directly influence your search ranking, greater social signals (such as people sharing your content and sending more traffic to your website) can contribute. This is significant because 33% of traffic from Google’s organic search results go to the first item listed.

5. Mobile First
What was once considered a bonus is now a necessity, so if you’re not thinking mobile first, then you’re already behind. Mobile devices have become the primary (yes, primary - not secondary) screen for most social media users. In 2015, mobile traffic finally overtook desktop traffic in 10 countries, including the US and Japan.

An estimated 2 billion consumers worldwide own a smartphone. What does this mean for marketers? Mobile devices—especially smartphones, tablets and smartwatches—should be a big part of your focus. This is crucial if you’re targeting millennials, of which 87% admitted to never being without their smartphone. More importantly, 14% wouldn’t do business with a company that doesn’t have a mobile site or app.

6. Data-Driven Decisions
By now much of the guesswork is disappearing from social media. You know who the key players are in the industry. If you’re a highly visual brand, then Instagram and Pinterest are already on your radar. You’re familiar with character limits and image specs. The basics are taken care of, and now you’re ready to refine your strategy so you can really hone in on quality connections. That’s where social media analytics come in.

Data is already a big part of how you measure social media success, but it’ll play an even bigger role in your 2016 strategy. Marketers have never had this much access to information about consumer preferences before. This data can help you personalize your message and focus on building stronger loyalty and long-term engagement—rather than short-term acquisitions and individual sales.

The mass-target approach is on its way out, and personalized, data-driven marketing plans are in. Sprout’s robust suite of social media analytics and reporting tools will help you dig deeper into your strategy and get the most out of your efforts. Gain valuable insights around platform-specific strategies, what’s trending or your team’s performance as a whole. Then you can use that information to craft unique, personalized experiences for your customers.

But let’s be clear about something. Making data-driven decisions doesn’t mean you should let things like follower counts and the number of Likes your posts receive drive all of your business decisions. More importantly, numbers shouldn’t replace creativity. Relationship building is fluid and unique to the individual, whereas number crunching is purely analytical. You need to create a balance between these two approaches in order to be successful.

So, as we progress through 2016, it’s important that you and your team take some time to reflect on the past year or so and all of the changes that it brought, and look out for the great changes to come.

What is Social Media Optimization and Its benefits?

 What is Social Media Optimization and Its benefits?

Social marketing is an integral part of Web 2.0 concept and is beneficial for increasing Universal Search Results.We set up profiles and other social marketing options to help your site increase its overall web presence,both in an out of the search engines.
Benefits of social marketing optimization include:Driving traffic from sources other than search engines: Social marketing presents a low-cost opportunity to increase traffic from additional sources.
Targeting specific groups:The establishment of sites and communities targeted to specific groups can allow you to pick the areas of social marketing best suited to your website and goals.
Utilizing Word of Mouth Advertising:Social marketing allows users who find your information in social websites to easily share it with others.This ‘viral’ spread of information among friends and acquaintances creates conversations about your brand and has the strength of personal recommendation.
Increasing Relevant Links:Links generated and acquired through posting,bookmarking,and sharing are organic and looked upon favorably by the search engines.Social media sites are considered reputable sources of links and information and often feature prominently in search engine results.
Sharing Information:Sharing information generated by an end user is what makes social marketing effective. Information thatis often shared can be:press releases,articles,blog posts, photos and videos.
Creating a community:Social media encourages the development of online communities of user generated content, oftentimes around specific topics or interests.From posting in forums to sharing pictures,being part of a community allows your voice to be heard and gives you the chance to separate yourself from your competitors.

What is social media marketing?

 What is social media marketing?

Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social network.
social media marketing is fast providing traffic on your website.If you write unique content after that you post on social media page.Then you will see that your website will gain huge traffic .

 
Social media marketing is the ways to promote your website or blog.here is the complete way to increase traffic on your blog or site using social media
Social Media Marketing is the process of gaining website traffic or attention through social media sites.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks.
Social media marketing is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals.
Social media marketing primarily covers activities involving social sharing of content,videos,and images for marketing purposes,as well as paid social media advertising.
Social media marketing will help you to gain a traffic to your website and webpages by posting your url in social media siteslike linked in,Facebook,twitter so on.
 
Social media marketing is a process of gaining website traffic with the help of social media sites.Social media marketing programs give importance to the website content to attract the people and to share across social media.
social media is only source to get faslty traffic on website
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How to get More Twitter followers?

How to get More Twitter followers?
One thing you can do is follow someone in your Niche that has a large following,start to follow his/her followers a few at a time.Go through a few a send PM's,Retweeting something valuable is always good.

Start posting something of value of your own...a trending youtube video,positive quotes etc.

Make sure you have an attractive profile as well...I think the bottom line here is anytime your attempting to build a following you have to be perceived as a person of value.


You can buy followers,although it is very important to get a clean list and to have a highly targeted list,otherwise you may be accused of spamming.You can use social media platforms like Facebook, MySpace and LinkedIn, and Google plus to tell people about your Twitter account.You can use your bio page to talk about your area of expertise.This will give people a good reason why they should follow you. Think of a theme that will attract people interested in what you do.You can ask your website visitors or blog readers to follow you by adding a Twitter button to your site or blog.You can upload a picture of yourself on your Twitter account to build up trust. People like to follow someone who is not afraid to show their face,someone who is real.You can add value to other people’s lives by posting relevant content.

To get more twitter followers here are some of tips:

1. Designing twitter page professionally.

2. Adding thousands of followers by manually.

3. Making enticing tweets.

4. Shortening long URL with bit.ly

5. Giving tweets to drive instant traffic to your site.

6. Interacting with followers.

7. Re-tweeting and sending direct messages.

8. Giving Tweets to drive instant traffic to your site.(5 times a day is better weekly 6 days)


Just follow naturally,do not follow automatically, you can go to your competitor follower to follow friend and choose correct your location as well as your business. You need to post useful contend in difference way such as photo,video, album,...to attract your friend. You need long time to do it and try to avoid conflict with twitter policy when you follow friend.